There’s a parable I’ve heard in a few places (I believe originally from Rob Bell) about an ancient teacher or master out for a stroll and he passes by a military fortress. A soldier calls out to him “who are you and what are you doing here?” The teacher ultimately offers the soldier double his pay to come stand outside the teacher’s house every morning and ask him those two questions (read a version of the full parable here).
These are questions I ask myself and are questions I ask leaders and anyone else struggling with purpose. They don’t need to be set in stone and should indeed be revisited often:
Who are you?
What are you doing here?
What are you creating?
Who is it for?
Why do they want it? (or what problems do they have?)
How will you deliver it to them?
How do you know it’s working?
I don’t take credit for these. They’re a combo or a version of lists and questions about purpose, work, and creativity I’ve gathered over the years. I’m sure they will continue to evolve as life goes on.
Run My Life Newsletter
Join our mailing list to receive the latest news and updates from our team.